Privacy Policy
LeanMarket, Inc. ("we," "us," and "our") is an online advertising company that views the protection of individual privacy as critically important. A combination of our proprietary technology and partnerships allow us to deliver relevant, targeted advertising, but not at the expense of individual privacy. It is our goal to reach consumers with the advertising most closely aligned to their interests while maintaining high privacy standards. We created this Privacy Policy to let you know what information we collect when we serve advertisements on websites owned by third-party publishers and how such information is used.
LeanMarket has created a trading desk (Desk or LeanMarket Trading Desk) that our clients use to buy and deliver online advertising, including interest-based advertising, mostly through real-time bidding.The Desk is designed to enable these advertising purposes through the use of non-personally identifiable information (non-PII) that may be collected by clients using the Desk.
Information We CollectAlthough the specific cookies may change from time to time, this describes the purposes for which the LeanMarket Trading Desk uses cookies:
- The Desk uses unique cookies to identify web browsers and to store data for advertising purposes, including interest-based advertising.
- The Desk uses unique cookies to store ad delivery and reporting data, such as, for example, which ad was shown, the number of times a particular ad has been shown, and how recently an ad has been shown to a particular web browser.
- The Desk uses unique cookies to track users' responses (clicks and conversions) to ads purchased on the platform.
- The Desk uses non-unique cookies for server load-balancing and similar technical purposes.
- The Desk uses non-unique cookies to store users' opt-out choices.
The Desk uses cookies, beacons and tags to collect non-PII associated with particular web browsers.
ChoicesLeanMarket seeks to offer consumers meaningful privacy choices whenever possible. We believe that providing relevant advertising to consumers enhances the web-surfing experience. You can opt out of the use of your non-PII for targeting purposes. By opting out, LeanMarket will set "opt-out cookies" on your computer, which will prevent your anonymous data from being matched to any particular machine. If you opt-out, you will continue to receive ads from LeanMarket; however, it will prevent us from delivering ads tailored to your preferences and usage and may prevent us from controlling the frequency with which you may view particular advertisements. Be advised that if you change computers or browsers, delete your cookies, or use multiple computers or browsers, you will need to repeat this process for each computer and each browser.
The opt-out does not block or delete cookies, or prevent the use of cookies for purposes other than selecting ads based on your online behavior. Ads may be selected in other ways, for example, based on the content of the web page in which they are shown. If you wish to block or delete cookies altogether, you can use web browser settings to do so.
Third-Party TechnologyAs part of our efforts to reach consumers with advertising most closely aligned with their interests, we leverage ad serving technology from AppNexus. AppNexus uses cookies, beacons, and tags to collect non-PII associated with particular web browsers. The opt-out button in the above section will prevent AppNexus from delivering ads tailored to your preferences. If you would like to read and opt-out from AppNexus's Privacy Policy rather than this LeanMarket Privacy Policy, click here.
Contact UsIf you have questions about this Privacy Policy, the practices of or your dealings with us relating to this Privacy Policy, please email us at support@leanmarket.com or you can send correspondence to us at the following address:
LeanMarket
555 Bryant St #447
Palo Alto, CA 94301